The Source Book of Multicultural Experts
The Source Book of
Multicultural Experts
reference guide is a compilation of contacts and profiles of companies
that
have been featured in Multicultural
Marketing News, an award-winning newsletter, and new listings. The Source Book, offered free of charge to journalists,
is their invaluable guide to experts who can supply background
information or to interview and quote. Marketing, human resource and
purchasing
executives use this book to find contacts for suppliers that are
multicultural
experts or minority- or woman-owned businesses.Inside there are listings of ad agencies, research firms, ethnic media, professional organizations, seminars and corporate contacts who are experts in marketing to African Americans, Asian Americans, Hispanics, GLBT and other target consumer markets.
Since our first edition, published in 1998, over 10,000 copies of The Source Book of Multicultural Experts have been distributed each year.
View 2012/13 Source Book Table of Contents:
2012_13 Source Book - Table of Contents (28 KB)
Ways we promote the book:
- The book is mailed to marketing executives and journalists who are subscribers to Multicultural Marketing News
- The book is also offered free of charge to our growing corporate list of about 4,000 contacts from corporations such as The Walt Disney Company, Comcast Cable, Toyota Motor Sales, Inc., Hewlett-Packard, among others
- The book is distributed at major marketing conferences taking place across the nation such as the AHAA Annual Conference, the ANA Multicultural Marketing and Diversity Conference, the LatinVision Annual Conference as well as journalists conferences such as the Annual National Association for Multi-Ethnicity in Communications Conference, the Annual National Association of Black Journalists Convention and the National Association of Hispanic Journalists Multimedia Convention & Career Expo, among others
- The book is available for sale on our website, on amazon.com as well as the following websites: www.marketresearch.com, www.researchandmarkets.com, www.marketsensus.com, www.reportlinker.com, among others
Read client and reporter testimonials about the Source Book here.
List your company in the Source Book of Multicultural Experts with a/an:
- Simple listing (contact information) - $295
- Enhanced listing (contact information, 30-word description) - $650
- Enhanced listing with logo (above plus logo) - $975
- Profile (above with 150-word description) + repeating the listing within our Multicultural Experts Directory online for one year - $1,500
- Sponsoring a chapter (Title Page, 550-word Bylined Article, Headshot, Full Page B/W Ad, Company Profile in the book and within the Multicultural Experts Directory online) - $6,000
View our online Multicultural Experts Directory.
Download the below sign up forms to include your firm in the 2013/14 edition. Email them back to lisa@multicultural.com or fax at 212-691-5969 to reserve your spot.
2013-14 Source Book Sign Up Form (71 KB)
Order a copy of the 2011/12 book:
