Products and Services

Our Mission at Multicultural Marketing Resources, Inc. (MMR)

Multicultural Marketing Resources, Inc. offers the consulting services of Lisa Skriloff, President, and team, to help with a wide range of tasks designed to help corporations and agencies plan and carry out multicultural marketing and diversity initiatives. We specialize in researching and providing information related to multicultural marketing and diversity for specific categories, writing services, briefing memos, lists of recommended annual conferences, recruitment services, RFP distribution, agency referrals, ghostwriting services and other tasks. 

We typically work with executives who market to multicultural consumers and who plan programs to connect with Hispanics, African Americans, Asian Americans, women, total market youth and LGBT consumers as well as with HR/Diversity executives and those responsible for Supplier Diversity.

WHAT WE CAN DO FOR YOU

  • Feature your company in the Experts Directory on multicultural.com
  • Distribute your press releases via MMRNews to subscribers including brand marketers, multicultural agencies and industry influentials
  • Offer writing services such as ppts, briefing memos and press releases
  • Write company newsletters/marketing materials
  • Feature your event in the Calendar of Recommended Multicultural and Diversity Events on multicultural.com
  • Feature your Job Opportunities on multicultural.com
  • Provide outplacement services to redundant multicultural marketing executives
  • Suggest candidates for open multicultural marketing and D&I positions
  • Ghostwrite ppt presentations
  • Provide a list of speakers for Dept. meeting/ERG event
  • Prepare a briefing document about specific marketing needs, industry information and activity by competitors available online
  • Find answers to those questions you don't have time to research
  • Send you a list of specialist multicultural ad agencies, research firms, translation companies
  • Route your RFP
  • Send you a list of recommended 2017 - 2018 multicultural and diversity conferences to attend / to sponsor

HOW TO CONTACT US

Multicultural Marketing Resources (MMR) is a public relations and marketing firm, publisher and consultant. We specialize in helping corporations understand how to reach niche audiences including Hispanic, African American, Asian AmericanLGBT and other groups and connecting them with multicultural communications firms. Our clients include corporations, specialized advertising agencies, research firms, media, non-profits and other groups with expertise in reaching diverse audiences through multicultural communications.

View our rate sheet:

Rate Sheet Rate Sheet (48 KB)

View our company Capabilities Statement:

Multicultural Marketing Resources, inc. Capabilities Statement Multicultural Marketing Resources, inc. Capabilities Statement (346 KB)

Full-Service Public Relations

MMR offers full-service public relations representation on a retainer basis or individual public relations services on an a la carte basis.

We specialize in representing businesses with multicultural marketing expertise that are looking to develop new business through public relations. We help ad agencies, research firms, media companies, translation companies, direct marketing firms and other such communications firms to gain visibility with potential clients, directly and via trade and business press.

We work with corporations who wish to publicize their diversity initiatives and appointments and multicultural marketing news.

For a free consultation, contact us.

A La Carte Public Relations Services for New Business Development

Press Releases via MMRNews

Distribute your press release repurposed as an advertorial via MMRNews. Reach 7500 subscribers in advertising, marketing and public relations industry executives, including brand marketers, multicultural agencies, as well as human resources, supplier diversity and procurement officers.

Sign up to receive MMRnews (complimentary subscription)

Learn how to:

Multicultural Marketing News (MMN)

Multicultural Marketing News (MMN) is an emailed newsletter that links marketing executives to multicultural experts and journalists to expert sources and story ideas. It includes a calendar of upcoming events and special travel and entertainment issues.

Press Referrals

Reporters often call us looking for sources for stories regarding diversity and multicultural marketing. When reporters call us, we refer them to you.

Publications

The Source Book of Multicultural Experts

List your company in the Multicultural Experts Directory Online to reach corporate brand marketing executives looking for agencies, research firms, media and other resources to reach the Hispanic, African American, Asian American, LGBT and other consumer markets as well as journalists looking for experts to interview.     

Multicultural Experts Profile – Feature Your Company Here

$1500 (12 months)

Sign up here

Includes: company profile in the online directorysolo eblast and newsletter profile

Fill out the form and upload:
  • Description of your company and services
  • Logo
  • Link to your website
  • Contact information
  • Industry expertise
  • Markets of expertise
  • Services offered
  • Minority/women owned company status

Questions? Need help? Contact Lisa Skriloff at lisa@multicultural.com

Calendar of Multicultural Events

MMR compiles a comprehensive listing of multicultural marketing and diversity focused conferences and events around the globe, as well as consumer events targeting ethnic/niche audiences that are available for sponsorship. The calendar is continually updated and provides listings and contact information for conferences, seminars, expos, benefit galas and other industry events. Conference organizers have the opportunity to feature their events with a short description in our calendar e-blasts, distributed to 10,000 readers.

Learn how to list your event or to be a featured event.

Conference and Event Services

Multicultural Speakers Showcase

The Speakers Showcase features multicultural marketing and diversity experts who are available for speaking engagements. Companies can find speakers for internal workshops and corporate presentations, as well as conferences and events.

Multicultural & Diversity Conferences

We work closely with conference organizers to boost attendance, find expert speakers and generate sponsorships. Conference companies can send blast e-mails via MMRNews, profile their events in the pages of Multicultural Marketing News, be featured in the Calendar of Multicultural Events and send their brochures using our mailing list services.

Event Planning

MMR can plan and execute every element of your conference or private guest event or just selected elements such as invitations and RSVP list management. Learn more here.

Request information.

Recruitment

Job Postings

MMR's Job postings offer companies with openings in multicultural marketing a way to reach high-caliber candidates and publicize their employment opportunities to diverse professionals in the communications industries.

See job postings

Post a job

Candidate Referral

MMR's corporate recruitment division helps corporations who are serious about hiring senior level professionals in multicultural marketing and diversity, as well as diverse candidates for any top positions in marketing, public relations and communications to find the right executive. Companies can call on MMR to tap into its network of contacts in the industry - a "rolodex" compiled based on 23+ years since the founding Multicultural Marketing Resources, Inc. - for specialized high-level recruitment searches.

Recruitment services on a consulting basis can be a mini search i.e. simply provide you with a list of suggested candidates for your own outreach or we can then send your job description to the approved list. Fees are based on an hourly or project rate. Contact MMR.


Consulting/Research

Consulting

MMR serves as a consultant and resource for all kinds of marketers who target, or help others target, the Hispanic, Asian American, African American, women, LGBT and other niche markets. Contact us.

Research Services

Our office houses in-depth information on each niche market, as well as relevant articles and information on best practices. MMR's library can help with data on specific ethnic and cultural groups, Census and demographic information, books on the current trends in multicultural marketing, and studies on consumer buying habits and buying power.