Journalists Seeking Experts
JOURNALISTS: Submit your query here.
We can help you find a diverse source for any topic as well as experts on diversity and marketing to ethnic and niche consumers who are Hispanics, African Americans, Asian Americans, GLBT and other consumers.
We invite you to submit your query which will be posted on this page (below) or submit your query to Lisa Skriloff, President, Multicultural Marketing Resources, Inc. and team for a match up with selected experts (by email to firstname.lastname@example.org or email@example.com or phone 212-242-3351)
EXPERTS: There are two ways to be considered to be interviewed for news articles and features.
View posted queries below and send an email with your response directly to the journalist. or Participate in our Press Referral Program.
Examples of Previous Queries
|Media Outlet||Query/Experts Needed||Respond to||Deadline|
|Store Brands Magazine||
I work for a trade magazine that focuses on what’s happening in grocery stores with generics and how retailers can attract more or new consumers to their generic brands. My article is specifically on how retailers can attract Asian Americans. I have already reached out to the typical Market Research firms (Nielsen, Hartman Group, MarketResearch.com, Mintel, etc.) so I thought your site might be able to hook me up with someone new!
| Michal Christine Escobar
|The Next Economy, a quarterly supplement to The National Journal||I'm working on story for The Next Economy, a quarterly supplement to The National Journal (www.nationaljournal.com), which will explore the positive role that immigrant entrepreneurs play in the U.S. economy. In particular, it seems like many of these entrepreneurs have found ways to build companies in the U.S. that then export products and services to other countries around the world -- creating U.S. jobs in the process. This also includes where larger Fortune 500-caliber companies hire employees based on their knowledge of world markets and opportunities. I'm hoping to connect with entrepreneurs and executives -- as well as academics -- that can talk about their own experiences with this trend. I'm a freelancer.||Darren Dahl, firstname.lastname@example.org|
|Fox News Channel||I’m hoping to conduct an on-camera interview today, or tomorrow morning, if today isn’t possible, with someone who is very familiar with the concept of multiculturalism. I will be using a soundbite or two from that interview for a report on multiculturalism in the United States compared with Europe. I will only need about 5 minutes of the person’s time.
The types of questions I will ask:
--What is the definition of multiculturalism?
--Why do European leaders (in France, Germany and England) mean when they say it isn’t working in their countries?
--What are we doing differently in the United States, and is it working?
--Is there any reason we should do things differently in light of what’s happening in Egypt and Libya etc?
I am specifically looking for someone who can talk about multiculturalism from a global perspective, in light of what the Euopeans leaders said about it not working in their countries.
Interviews will be conducted in Chicago, New York and DC.
|Ruth Ravve, Producer
|HispanicMPR.com||Reporter is working on articles about chocolate and rum and would like to speak with experts on those industries who can discuss the topics, especially if they can comment on and share a breakdown of consumer numbers by region, age, ethnicity/race, socioeconomic level, etc.||editor@HispanicMPR.com|
|Private Label Buyer magazine||We are working on a supplement issue of Private Label Buyer magazine for December, specifically covering the Hispanic market. I am working on a feature story about Hispanic private-label success stories or a look at which supermarkets, mass retailers, etc., have successfully sold to this market (how and why). I'm also interested in lessons others can learn from their successes and missteps along the way.||Lynn Celmer, Managing Editor, email@example.com|
|www.futboldolls.com||Freelance journalist seeking to cover stories that impact women's football (American Soccer) players in USA with a global perspective. According to FIFA some 26 million girls and women play football globally. In fact, participation in USA has increased over 210% in the last decade. In 2008, US Youth Soccer recorded 3,148,114 registered players, of that 1,511,095 players were female players. Many of my stories are tailored to the youth athlete, recreational player or to the families that support and inspire them. Stories will focus on profiles, health & wellness, technical strategy and analyses, business & marketing, pop culture, politics and ethics, product reviews, merchandising, beauty & fashion, grassroots, social and multi-cultural communities.
Seeking sources in the following categories: Marketing Executives managing multicultural budgets and or involved in diversity initiatives; Product Development - Merchandising & Design Executives or Managers; Corporate Social Responsibility Executives; Merchandising & Product Management Executives; Visual Merchandising Executives; Sports Marketing Executives, Sales Executives; Legal & Governmental Affairs Executives, Manufacturing & Engineering; Corporate Communication & Media Executives; Civic Officials; Sports Medicine Professionals, Sports Science Professionals, Sports Psychology Professionals. This list is by no means exhaustive but a good starting point.
|Deliver Magazine||I'm looking for unusual, quirky, or particularly successful (vs. ordinary) examples of direct mail campaigns from ethnically diverse sources at small- and medium-sized businesses. This is for a new section of Deliver Magazine that showcases 4 USPS direct mail campaigns in just 75 words each. This feature includes a head shot of the source, and because we want our sources to be as diverse as our readers, I'm actively seeking non-Caucasian sources (Hispanic, African-American, Asian-American, etc.). Please respond with a brief description of the campaign and the outcome -- maybe you scrubbed your list, used a different type of creative, incorporated personalization, or switched from a letter to a postcard or vice versa. (These are just examples, not requirements.) If you're an agency or vendor, please make sure your client is on board before responding, since I'll need access to them.||Sandra Beckwith,
Writer & Author,
|CPGmatters.com||What CPG manufacturers are finding success in multicultural marketing by building their brands through retail in the areas of shopper marketing and in-store marketing?||John Karolefski, Editor-in-Chief, firstname.lastname@example.org|
|TVNews Check, C21 Media (UK)||I am a freelance writer for several business-to-business and consumer-oriented publications, including TVNewsCheck and I regularly seek experts on diversity and marketing to Hispanics and other ethnic groups with expertise in media, broadcasting, TV, cable industry and media buying, among other topics. If you'd like to join my source list, please send me an email describing your area of expertise together with your contact information.||Kevin Downey, Staff Writer, email@example.com|