Gallery of Ads
View ads targeting Asian Americans in the U.S.
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Customers want to be assured that their assets are protected—this was the total market insight and strategy in Wells Fargo’s commitment to security. For the Asian segment, these spots highlight the lengths parents will go to in order to protect what’s important to them. What may be overprotective to some banks are just normal everyday habits for Wells Fargo.
AARP is a new entrant in the Asian American market. To build awareness about AARP’s service improving the lives of 50-plus and create relationships with this segment, we let AARP members tell their life stories: No sales pitch. No membership drives. Just real members, like Gary Locke, former U.S. Ambassador to China, U.S. Secretary of Commerce, and Governor of Washington, talking about his perspective of “the best is yet to come.”
Created by DAE
Southwest Airlines is the title sponsor of Chinese New Year Festival and Parade in San Francisco. With their recent launch of the new “Heart” branding — their witty, quirky and fun brand attributes are incorporated in the Lunar New Year outdoor campaign. Cleverly constructed well wishes and cheerful nods to the community headline street pole banners, bus shelters and billboards tying together Southwest and Lunar New Year throughout San Francisco.
Pacific Gas and Electric Company (PG&E)
Pacific Gas and Electric Company (PG&E) has been supporting the Asian American community in Northern California for a long time and this year is no exception. PG&E was present at the Oakland Lunar New Year Bazaar and will be present at the Chinese New Year Festival and Parade in San Francisco. PG&E offers programs, rebates and ways to save for all and during these events, attendees will have the opportunity to enroll in a program that offers a significant monthly discount on residents’ bills for qualifying households. The enrollment form for the program has been customized for Lunar New Year. This form includes the character “Fu” (meaning fortune) which has been displayed upside down to symbolize “good luck arrives” because in Chinese the sound of the word “Dao” (meaning upside down) is identical to the sound of the word “to arrive.”
Created by T.D. Wang Advertising Group