Multicultural Marketing News

The South Asian Times - The Quintessential Newspaper for the South Asian Communities
The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.
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AMÉREDIA: One Nation. Multicultural. One Agency.
With a steadily increasing population and a buying power pegged at nearly $800 billion, there is no denying that the U.S. LGBT community has grown to become an incredibly valuable consumer segment. Accordingly, companies and brands alike are beginning to reach out to this unique growth target. Here at Améredia we specialize in helping clients successfully make such connections. Améredia is a top multicultural advertising, marketing and communications firm focused in reaching diverse groups nationwide through the use of varying nuances and insights. Our experienced cross-cultural team with proven capabilities across traditional and digital platforms will conceptualize your branding and tailor your marketing strategies to desired audiences. As pioneers in diversity and multicultural advertising we can ensure meaningful connections with diverse ethnic groups as well as with the Lesbian, Gay, Bisexual and Transgender communities. Take the next step. 415-788-5100 | Améredia | Email | Facebook | Twitter | Red | Améredian  Read more >>

House of Marketing Research - Premiere Focus Group Facilities
Many companies hope they're reaching their target audiences, but don't really know for sure. House of Marketing Research ("HMR") is the one they turn to, to find out. HMR is one of LA's Premiere Focus Group facilities. Specializing in both quantitative and qualitative research, HMR's capabilities include in-house recruiting, massive national database, intercept interviewing, national project management, online discussion board groups, online and offline surveys, online focus groups and usability labs with Morae software. We have extensive capabilities reaching the LGBT community helping clients obtain quality insights and make better business decisions. HMR's proactive researchers offer expertise in a wide variety of segments, including healthcare, consumer goods, business-to-business, and ethnic markets including African American, Asian and Hispanic. Our top rated focus group facility is equipped with live video streaming for remote observation and participation, translation equipment, digital audio and video. Contact Amy Siadak, President / CEO at 626-486-1400 or amy@hmr-research.com. Visit hmr-research.com.  Read more >>

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info . Visit www.TheSouthAsianTimes.info.   Read more >>

 The Asian American market continues to have a strong economical impact and influence on consumer growth. This affluent, well-educated, tech savvy group commands a buying power of $718 billion that's projected to increase to $1 Trillion by 2017, rivaling those of larger groups 2-3 times its size. See our interesting infographic on Profiling Asian Pacific Americans with more facts, figures and insights, developed in celebration of the Asian Pacific American Heritage Month. Améredia specializes in connecting brands with cultures based on unique nuances and insights. Conceptualizing strategies and multilingual campaigns for diverse multicultural audiences we ensure consistency in your advertising, marketing and communications across one or more consumer groups. An experienced cross-cultural team with proven capabilities across traditional and digital platforms makes us your best agency partner for an integrated diversity focused growth. Explore our world. 415-788-5100 | Améredia | Email | Facebook | Twitter | Red | Améredian  Read more >>

May is Asian-Pacific American Heritage Month - a celebration of Asians and Pacific Islanders in the United States. A rather broad term, Asian-Pacific encompasses all of the Asian continent and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands), Micronesia (Marianas, Guam, Wake Island, Palau, Marshall Islands, Kiribati, Nauru and the Federated States of Micronesia) and Polynesia (New Zealand, Hawaiian Islands, Rotuma, Midway Islands, Samoa, American Samoa, Tonga, Tuvalu, Cook Islands, French Polynesia and Easter Island). Like most commemorative months, Asian-Pacific Heritage Month originated in a congressional bill. In June 1977, Reps. Frank Horton of New York and Norman Y. Mineta of California introduced a House resolution that called upon the President to proclaim the first ten days of May as Asian-Pacific Heritage Week. The following month, senators Daniel Inouye and Spark Matsunaga introduced a similar bill in the Senate. Both were passed. On October 5, 1978, President Jimmy Carter signed a Joint Resolution designating the annual celebration. Twelve years later, President George H.W. Bush signed an extension making the week-long celebration into a month-long celebration. In 1992, the official designation of May as Asian-Pacific American Heritage Month was signed into law. The month of May was chosen to commemorate the immigration of the first Japanese to the United States on May 7, 1843, and to mark the anniversary of the completion of the transcontinental railroad on May 10, 1869. The majority of the workers who laid the tracks were Chinese immigrants (Library of Congress). Contact Karen Sinisi, Sales Director at 866-333-8324 ext. 117 or karens@ethnictechnologies.com. Visit www.ethnictechnologies.com.   Read more >>

From the first generation of Asian immigrants of new consumers to upcoming movers and shakers and overachievers -- From Stockton Street, a densely packed hub of San Francisco's Chinatown, to the tony suburbs of San Marino in Southern California -- From a China Terra Cotta Warrior to chic styles of Jason Wu -- From a cash register ringing silken tofu of a major food retailer or just a new way to fly high via Marco Polo Class.  As the Asian populations surge and rise - we know Asian Americans.  We at DAE are deeply connected in the Asian communities and possess a deeper understanding of the global Asian market.And if we still have your attention here, we should talk. For more information, contact Vicky Wong, President, vwong@dae.com. Visit www.dae.com.  Read more >>

The Philippine Daily Inquirer's online presence in the worldwide web is INQUIRER.net. Established in 1997, it remains the number one news website with the largest Filipino online audience in the U.S. and around the globe. Partnered with leading news agencies, INQUIRER.net provides the latest world news and compelling reportage 24/7. INQUIRER.net continues to evolve as it keeps in step with innovative digital solutions, improving performance in various platforms in pursuit of its commitment to increase value and ROI for its clients. INQUIRER.net can geo-target ads online and on mobile devices. It runs various rich media, video and pre-rolls and third-party ads served thru DoubleClick. With its global presence and loyal readership, INQUIRER.net offers unparalleled international and local opportunities reaching more market segments in the Filipino American community than any other online media.  INQUIRER.NET is your strategic Asian American partner in the digital space, averaging 55-million page views a month from 14 million visitors. For more information, contact Esther Misa Chavez, Vice President for Sales / Regional Director for North America, President, Philippine American Press Club U.S.A.,esther.chavez@inquirerinc.net or 650-991-5699.   Read more >>

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.  Read more >>

Hispanic-owned Power Media Group (PMG) is a public relations and advertising agency specializing in creating and implementing all-inclusive Spanish language campaigns that help businesses build lasting relationships with the Latino community. The agency has won multiple awards and recognitions for its work including 2010 and 2011 ADDY Awards for Excellence in the Website Design and Local Radio categories. Also, in 2010, PMG won the United States Small Business Administration Minority Small Business Champion of the Year Award. In 2011, Patricia Garcia, Founder, Power Media Group was recognized by Edwards Air force & NASA during Women's History month for her contribution to mark the progress women have made. To further strengthen its commitment to the multicultural market, in 2011 principals Patricia and Tony Gracia launched the Power Woman Business Center, a non-profit 501 c3 business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times. For more information contact Patricia Gracia at Patricia@PowerMediaGroup.com, 661-505-1009 or visit www.PowerMediaGroup.com.  Read more >>