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Welcome to Multicultural Marketing Resources (MMR). Here corporate executives will find diverse resources, experts and information on how to market to multicultural (ethnic and niche) consumer markets. Journalists can source diverse industry experts to interview. Multicultural marketing experts can be connected with executives and journalists!
Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities.
Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called "minority" travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel news is written and edited by Lisa Skriloff.
Fun, food, arts and cultural activities highlight this year’s Hispanic Heritage Month festivities that will take place in Philadelphia, September 15-October 15. Chocolate lovers can barter cacao seeds in an Aztec Market at the Academy of Natural Sciences, while revelers can catch the celebratory spirit at Penn’s Landing’s Mexican Independence Day Festival and the Puerto Rican Day Parade on the Benjamin Franklin Parkway. Fiesta en la Calle 9 (Party on 9th Street) features food, musical performances, crafts and brings flavor, music and vibrant colors to the East Passyunk section of South Philadelphia, September 21, philahispanicchamber.org; Artists Maya Escobar and Andria Morales merge their talents in the exhibition Yo Soy Oro (I Am Gold), September 21-October 18, tallerpr.org; The National Constitution Center celebrates Hispanic-American Trailblazers all month long, constitutioncenter.org; ¡Qué Viva la Herencia Latina! (Viva Latina Heritage), the second annual Musical & Culinary Arts Explosion presents the bi-monthly Tertulia gatherings, September 26, raicesculturales.org; The Barnes Foundation celebrates Hispanic arts and culture with two events taking place the first weekend in October. Flamenco dancing and guitar is on the agenda for Flamenco Fiesta, a First Friday presentation (October 3), while a talk and book signing by artist/author Gilberto Gonzalez and Al Dia’s Sabrina Vourvoulias (October 5) fills the calendar for First Sunday, barnesfoundation.org; The Philadelphia Phillies keep a long-standing tradition going when they celebrate Hispanic Heritage Month during the 13th Annual Goya Latino Family Celebration at Citizens Bank Park, September 27, phillies.com/themenights; Community leaders, social activists and trendsetters from the region’s Hispanic community are honored during the Hispanic Choice Awards, October 11, hcaphilly.com. For event updates, follow @PhillyTeAma on Twitter for all of Philly’s Hispanic Heritage Month happenings. For more information visit visitphilly.com.
A Best Western survey on the travel habits of U.S. Hispanics has revealed that mobile is a critical tool for Hispanic travelers on the go, with more than 25% using their mobile phone to book their travel reservations and many use it to research travel options and discover nearby attractions. With the convenience of search engines, travel search sites, social media, online travel agencies and brand websites, more than 90% of travelers research their options online before booking. Other survey findings showed that 85% of Latino travelers are typically traveling for leisure – either for vacation or to visit friends and family. 70% of Hispanic travelers said in the past year they have traveled with a family member from a younger generation, and 60% have traveled with a family member from an older generation. Of those who primarily travel for business, more than 50% are very likely to bring family members on a business trip. Almost 60% of U.S. Hispanic travelers are also very likely to extend a business trip by one or more days to add leisure time to the trip. Almost 50% of travelers, who said the primary reason for the majority of their travel was business, stayed in hotels five or more times in the past year, compared to 18% of respondents who said they mostly travel on vacation. The survey also highlighted that when traveling, access to free Wi-Fi is most important, followed by complimentary breakfast and/or happy hour specials. Of those who travel with a family member who is part of an older generation, 71% do the travel research, and 44% primarily pay for the trip.
Once a year in the historical town of San Antonio de Areco in Argentina, gauchos from all over the country gather to show off their skills in a week-long Festival. This year the Festival is from November 1 to 9 and marks its 75th year. The gaucho experience is one of the best reservoirs for the culture and history of Argentina. Gauchos were nomad Argentine cowboys who led lonely lives on estancias in the 1800s. These large cattle ranches also acted as forts in the Pampas, the grasslands of the country, and the gauchos were their caretakers and fighters. The Gaucho Games are a main attraction – the highlight of which is the Jineteada, Argentine bronco riding in which the gaucho must maintain his seat on a fiery horse between 6-15 seconds. Corrida de sortija is the ring race where a horseman rides at breakneck speed to thread a needle through a wedding-ring size ring, hanging between two posts. In addition to the competitions, there is folk music, dances and exhibitions of local craftwork which include Argentina’s signature silver and leather materials. Asada con cuero, a huge barbeque, is cooked around a fire each day for the midday meal in the Parque Criollo. On the final day or Dia de la Tradicion, hundreds of gauchos in their traditional dress parade on the cobblestoned streets through the center of town. Visitors can stay at La Bamba de Areco which is one of the oldest estancias in Argentina, less than eight miles from the festival. The recently renovated hotel offers 11 air-conditioned rooms and suites, indoor and outdoor dining, library, bar billiards room, massage room and pool. For reservations and additional information, visit www.labambadeareco.com.
Multicultural Travel News
In This Issue:
* National Heritage Week - The Emerald Isle Shines, Celebrating Irish Medieval History and Culture, August 23-31, 2014 Ireland
* Jamaica Tourist Board Encourages Visitors To 'Meet the People'
* State of Alaska Tourism Office Launches Spanish-language Travel Website
* CMI presents 15th Conference on LGBT Tourism & Hospitality, Las Vegas, December 7-9.
* New Aboriginal-Themed Hotel In Vancouver
* Why A Rise In Hispanic Travel Could Mean A Win For The Travel Industry
* Fourth Annual Caribbean Food & Wine Festival - Turks and Caicos Islands - November 6 -8
* Germany for the Jewish Traveler - Comprehensive Guide Available Online
Ecuador’s ecolodges, hotels and spas combine natural elements and the ancestral knowledge from local ethnic groups, to offer therapeutic experiences such as curative clay baths, volcanic mud scrubs, and powerful hydro massages at over 13,000 feet above sea level. The Ministry of Tourism of Ecuador is the institution entrusted with the direction, regulation, planning, management, and promotion of Ecuador as a preferred tourist destination for its exceptional cultural and natural diversity while maintaining responsible tourism as an activity leading to sustainable social and economic development. Ancient wisdom in Ecuador is perpetuated by shamans (wise-men) who conduct ancestral healing rituals for the health and wellbeing of the local people. The shamans generally use concoctions infused with medicinal plants that allow them, according to their beliefs, to have a holistic view of life and even the future of those who visit them. Travelers who venture to aboriginal communities like Isla Anaconda in the Amazon can participate in a healing ritual known as “limpia”, which tends to be based on the four elements of the planet: fire, air, water and earth. In the heart of the Historic Center of Quito at the San Francisco Market, doña Rosita Laglaperforms energetic “limpias” two times a week to renew the aura of her patients. In the northern regions of the country, between the mystical towns of Cotachachi and Otavalo, in the Iluman community, Luis Picuasi is one of the most popular shamans in the area. Many spas in Ecuador also take advantage of their natural surroundings to offer unique experiences with the finest therapists. Visitors can submerge themselves in exfoliating clay from the North West ofPichincha province as well as enjoy hydrotherapy and aromatherapy with volcanic mud or fruit and chocolate crusts scrubs. Top spas that offer holistic treatments: La Mirage Garden Hotel & Spa – located in Cotacachi; Arashá Rainforest Resort & Spa – located in a “hot spot” at the far edge of Pedro Vicente Maldonado in the western Andean slope; Luna Runtun Adventure Spa – offers panoramic views of the active Tungurahua Volcano, the Llanganates National Park and the charming town of Baños; Termas Papallacta – tucked away in the Andes Mountains; Piedra de Agua Baños – an exclusive spa located in Baños. For more information, visit www.ecuador.travel.
The German National Tourist Board (GNTB) has launched a new e- brochure entitled ‘Germany for the Jewish Traveler’ which contains travel tips and information about Jewish life, Jewish culture and places of interest in 64 German cities. Germany is home to the third-largest Jewish community in western Europe, indeed the only European Jewish community that is growing rather than shrinking. In 2013, the GNTB reported strong growth of nearly 15.4% of overnights from Israel to Germany, compared to the same period in the previous year. “The travel tips brochure for Jewish travelers is an important contribution to the DZT’s travel guides, particularly in view of the preparations underway to celebrate the anniversary of 50 years Geman – Israeli relations in 2015” says Petra Hedorfer, CEO of the DZT. The new e-brochure ‘Germany for the Jewish Traveler’ also contains interactive maps and useful links to destinations and places of Jewish interest which are to be found throughout today‘s Germany. The e- brochure, which is free to download from www.germany.travel/en/ebrochures.html, is an integral part of a global travel campaign launched by the GNTB for travelers with Jewish heritage. Visit www.germany.travel.
Turks and Caicos Islands Celebrate Cuisine and Culture with Three-Day Festival, November 6-8, 2014 Grace Bay Resorts, in partnership with the Turks and Caicos Tourist Board and The Wine Cellar, has announced the official schedule for the Fourth Annual Caribbean Food & Wine Festival taking place November 6-8, 2014. The event, focused on the local food and flavors of the island, welcomes chefs from around the world, including Leah Cohen, David Lefevre, Hans Peter Haider, as well as renowned vintners from Benzinger Family Winery, Cuvaison Estate, Weingut Salzl Seewinkelhof and Duck Pond Cellars & Desert Wind Winery. The not-for-profit event will raise funds for The Department of Youth Affairs and the islands’ ‘Little Chefs’ mentor program that supports and encourages young local chefs to pursue careers in hospitality, a vital industry of Turks and Caicos. Ralph Higgs, Director of Tourism for Turks and Caicos Islands Tourist Board said, “The Turks & Caicos Tourist Board is proud to support the Fourth Annual Caribbean Food & Wine Festival. In just a few short years, the event has grown into a treasured island tradition, while still capturing the most current culinary trends and offering guests an authentic taste of local culture.” The 40 islands of the Turks and Caicos, of which eight are inhabited, are known for their beaches, diving and array of world-class resorts, including Grace Bay Resorts, a boutique developer and operator of high-end, luxury resorts and branded residences, founded from its flagship property Grace Bay Club. This year festivities include a starlit Welcome Dinner at Blue Haven Resort’s Fire & Ice restaurant; the second annual Women of Wine luncheon with distinctive dishes and carefully selected wine pairings; the ‘Gourmet Safari’ which will lead guests on a progressive dinner party around Providenciales; dinner at Seven Stars and The Regent Palms; dessert at The Gansevoort; the annual Food & Wine Pairing event at West Bay Club, a Grace Bay Resorts Managed property; the third annual ‘Island Street Food Fair’ and ‘Dinner with the Stars’ at Grace Bay Club. The festival guests will have an opportunity to discover the incredible restaurants, focused on the local food and flavors of the island, and meet the talented chefs. To learn more, visit www.caribbeanfoodandwinefestivalci.com and www.turksandcaicostourism.com.
Whether your interest is tracing your ancestors, exploring walled towns, learning more about Ireland’s famous playwrights, visiting Ireland’s historic properties or learning traditional skills, National Heritage Week focuses on getting people involved in the heritage of Ireland and particularly the heritage of the local community, making it accessible to everyone. National Heritage Week is coordinated by The Heritage Council, the statutory body that identifies, protects, preserves and enhances Ireland’s national heritage. National heritage includes Monuments, Archaeological objects, Wildlife habitats, Landscapes, Seascapes, Wrecks, Geology, Heritage gardens and parks, and Inland waterways. The wide variety of over 1600 National Heritage Week events that are scheduled to take place throughout Ireland during the week-long festival will include medieval fairs, classical music and poetry recitals, traditional music sessions, storytelling, historical re-enactments, and local history walks and talks. Among them are: Kilkenny’s Independence, August 24, a walking tour to highlight the events that happened in Kilkenny County in the early 20th century; Tour of Galway – August 24 - This walk incorporates all the things Galway is famous for – people, theater and literature, including such notables as James Joyce and Oscar Wilde http://www.facebook.com/Druid.Tours.Ireland. The Insider’s Limerick, August 27, a retrospective tour exploring over 800 years of local government in Limerick City, covering both the political and administrative structure; and Taispeántas Grianghrafadóireachta, August 29, an opportunity to view a collection of photographs of Árainn, depicting the natural and cultural history of the island, Nature Walk and Barn Dance – August 30 -- Nature walk along the banks of the River Lee followed by old style barn dance at Con Dunne's farm. All events are listed on the week’s website, www.heritageweek.ie and in the official National Heritage Week Event Guide, available in Tourist Offices nationwide, on Twitter @heritageweek and the Heritage Week Facebook page https://www.facebook.com/HeritageWeek. National Heritage Week is part of European Heritage Days, which is celebrated in over 49 countries across Europe.