A Best Western survey on the travel habits of U.S. Hispanics has revealed that mobile is a critical tool for Hispanic travelers on the go, with more than 25% using their mobile phone to book their travel reservations and many use it to research travel options and discover nearby attractions. With the convenience of search engines, travel search sites, social media, online travel agencies and brand websites, more than 90% of travelers research their options online before booking. Other survey findings showed that 85% of Latino travelers are typically traveling for leisure – either for vacation or to visit friends and family. 70% of Hispanic travelers said in the past year they have traveled with a family member from a younger generation, and 60% have traveled with a family member from an older generation. Of those who primarily travel for business, more than 50% are very likely to bring family members on a business trip. Almost 60% of U.S. Hispanic travelers are also very likely to extend a business trip by one or more days to add leisure time to the trip. Almost 50% of travelers, who said the primary reason for the majority of their travel was business, stayed in hotels five or more times in the past year, compared to 18% of respondents who said they mostly travel on vacation. The survey also highlighted that when traveling, access to free Wi-Fi is most important, followed by complimentary breakfast and/or happy hour specials. Of those who travel with a family member who is part of an older generation, 71% do the travel research, and 44% primarily pay for the trip.
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