President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Interviewing Service of America (ISA)

Since 1982, ISA has been a premier data collection, data management, and processing provider specializing in CATI, Online, IVR, in-person, focus groups,insight communities, programming and hosting. A leader in multicultural market research, ISA has conducted interviews in 67 languages to date and is a three-time recipient of the Asian American Advertising Federation’s “Researcher of the Year” award. Q-insights, ISA’s qualitative division, specializes in luxury automotive clinics, unacculturated Hispanic and Asian intercepts, and on-site interviews and focus groups. ISA’s online division, SoapBoxSample, conducts research for new product development, branding/advertising testing, creative optimization and concept/product testing. Offerings include mobile and app-based research, passive metering, data collection, specialty panels, and full-service design and analytics. Recently ISA acquired Insight Community Platform icanmakeitbetter, an integrated suite of qualitative and quantitative tools that provides ongoing, on-demand insights from current customers, past customers, prospects, employees or anyone. ISA’s lengthy experience and extensive portfolio of research capabilities make it uniquely qualified to provide answers forany type of business question.... View Profile

Featured Events

August 18-19, 2017
¡Latin Food Fest!, San Diego Edition, August 18-19

The San Diego leg of ¡Latin Food Fest! takes place August 18-19 and includes a kick-off bash “Summer Carnival” and chef’s dinner “Latin Supperclub,” ultimate tasting experience “Gran Tasting,” and high energy multi-sensory street food experience, “Mercado.”

Read full description

September 17-19, 2017
ADCOLOR Conference and Awards

The 11th Annual ADCOLOR Conference and Awards will take place in Los Angeles, CA at The Loews Hollywood Hotel from September 17-19, 2017.

Read full description

Job Opportunities

No items found.

Featured Articles

Come Together for ADCOLOR 2017 Conference and Awards, LA, Sept 17-19. Register Now

  Read more >>

Meet the Multicultural Marketing Experts Featured on multicultural.com

   Read more >>

America's Largest Hispanic Culinary Celebration Hits the Beach

  Read more >>