President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

CultureSpan Marketing

CultureSpan is a full-service marketing firm specializing in developing Hispanic and Total Market creative strategies. Headquartered in El Paso, Texas, CultureSpan has 35 years experience developing campaigns that forge meaningful connections between brands and consumers. We do this using something called “Transcreation”… a process that explores cultural insights first, before focusing on language. ... View Profile

Featured Events

June 2-3, 2016
3AF 2016 Asian Marketing Summit, June 2-3, in Los Angeles’ Koreatown

At the 3AF’s 2016 Asian Marketing Summit, you’ll learn critical information to capture your share of the Asian American market:
· Release of the 3AF’s in-language media consumption study
· Experts from Chase, The Walt Disney Company, The Pew Research Center, and DramaFever

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June 5, 2016
Sponsorship Opportunities Available for 2016 Mosaic Awards

Support cutting-edge advertising and connect with the best agencies and companies in the business at the 2016 Mosaic Awards in Anaheim, CA! Each year, the AAF honors cutting-edge campaigns and company initiatives that celebrate multiculturalism in advertising at the Mosaic Awards. Be a part of the celebration!

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Job Opportunities

Group and School Sales Manager, Oregon Shakespeare Festival, ,

The Oregon Shakespeare Festival (OSF) is seeking an individual with a high level of cultural competency the ability to enjoy the challenges of supporting an evolving sales program to join our Marketing and Communications department. Duties include but are not limited to developing and sustaining group patron relationships (retention, lapsed and new groups) to meet annual group sales goals; maintaining and expanding group sales by developing and implementing sales strategies for key group markets such as schools and tour operators

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Marketing Lead for Inclusion & Diversity, Accenture, New York, NY

Are you a digitally-minded marketer with a reputation for creating global strategic communications programs that leave lasting impressions and produce proven results? Does the thought of leading Accenture’s marketing strategy for Inclusion & Diversity make your adrenaline pump? If you are driven to excel in a fast-paced environment where it is essential to keep up with the rapidly developing trends in marketing, then Accenture could be the perfect fit.

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Adobe Business Catalyst Website Freelancer, Multicultural Marketing Resources, Inc., ,

Freelance website work- Experienced with websites created on the Adobe Business Catalyst website platform for work on multicultural.com

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Featured Articles

Early Bird Rate Expires in 3 Days: Register Now for the 3AF Asian Marketing Summit

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d expósito & Partners wins HispanicAd Excelencia Awards for AARP and McDonald's at AHAA Conference

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Ethnic Technologies Direct Marketing Executives to Continue Delivery of Popular Lunch n Learn Series at Corporations this Summer

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