President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

DAE

We are a full-service communications agency bringing an Asian American perspective to create work that inspires people to take action. Our commitment goes beyond the industry into the communities that have helped shape who we are. It’s reflected in everything we do. Whether it's helping brands build a following or discover new areas of growth, we strive to engage, educate, and empower.... View Profile

Featured Events

November 5-7, 2017
2017 ANA Multicultural Marketing and Diversity Conference

Registration is now open for the 19th annual ANA Multicultural Marketing and Diversity Conference, presented by Time, Inc.

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Job Opportunities

Business Development Director, DAE ADVERTISING, San Francisco, CA

We’re looking for a seasoned business development professional to expand our client base. Only candidates with passion for Asian-American advertising/marketing need apply.

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Featured Articles

"Puerto Ricovery" Initiative Spearheaded by PM3

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"The Innovation of Human Capital: Inclusion & Learning," Headlines the 12th Annual Diversity Women's Business Leadership Conference to be held Oct 18-20

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"Multi"-Cultural does not mean 100% Hispanic

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