Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits.
Meet the Expert
Founded in 2006, industry leaders Aaron Walton and Cory Isaacson set out to reinvent the traditional advertising agency model and create the “Planet’s Most Interesting Agency." With offices in Los Angeles, New York, Chicago and Tokyo, Walton Isaacson also includes a third partner, legendary NBA all-star and iconic business mogul, Earvin “Magic” Johnson. WI is an independently held, certified minority-owned full service agency, being all parts brand-building agency, design shop and venture capital firm. With an expertise in leveraging entertainment and pop-culture, as well as cultural expertise in African American, Hispanic and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives. Some of its partners include Lexus, Hillshire, ONE.org, Avion, Jim Beam, Unilever, MillerCoors, Los Angeles Dodgers and Wells Fargo.... View Profile